Privacy policy

RIVACY POLICY

Last Updated: January 2025

This Privacy Policy describes how TT Welfare LLC ("we," "us," "our," or "Anna-Berg") collects, uses, and protects your personal information when you visit www.anna-berg.com (the "Site") and purchase our products.

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SECTION 1 – WHAT INFORMATION DO WE COLLECT?

We collect information from you when you:
• Place an order on our Site
• Create an account
• Subscribe to our newsletter
• Contact our customer service
• Browse our Site

Personal Information We Collect:
• Name and contact details (email address, phone number, billing address, shipping address)
• Payment information (credit card details, processed securely through our payment processor)
• Order history and purchase preferences
• Device and browsing information (IP address, browser type, pages visited, time spent on pages)
• Communication preferences

We collect this information when you provide it to us directly or automatically through cookies and similar technologies.

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SECTION 2 – HOW DO WE USE YOUR INFORMATION?

We use your personal information to:
• Process and fulfill your orders
• Communicate with you about your orders (order confirmations, shipping notifications, delivery updates)
• Provide customer service and respond to your inquiries
• Send you marketing communications (if you've opted in)
• Improve our Site, products, and services
• Prevent fraud and ensure Site security
• Comply with legal obligations

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SECTION 3 – YOUR PRIVACY RIGHTS

You have the right to:
• Access your personal data and request a copy
• Correct inaccurate or incomplete data
• Request deletion of your personal data
• Opt-out of marketing communications at any time
• Object to certain processing of your data

California Residents (CCPA Rights):
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
• Right to know what personal information we collect and how it's used
• Right to request deletion of your personal information
• Right to opt-out of the sale of personal information (we do not sell your personal information)
• Right to non-discrimination for exercising your CCPA rights

To exercise any of these rights, contact us at info@anna-berg.com with "Privacy Request" in the subject line.

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SECTION 4 – DATA RETENTION

We retain your personal information for as long as necessary to:
• Fulfill the purposes described in this Privacy Policy
• Comply with legal obligations (tax records: 7 years, transaction records: as required by law)
• Resolve disputes and enforce our agreements
• For as long as you have an account with us

Retention Periods:
• Order and payment information: 7 years (IRS requirements)
• Customer account data: Until account deletion is requested
• Marketing communications: Until you unsubscribe
• Website analytics: 24-26 months
• Customer service records: 3 years

When we no longer need your information, we securely delete or anonymize it.

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SECTION 5 – HOW WE SHARE YOUR INFORMATION

We do NOT sell your personal information to third parties.

We may share your information with:

**Service Providers:**
• Payment processors (Shopify Payments, PayPal, Stripe, etc.) – to process transactions
• Shipping and fulfillment partners – to deliver your orders
• Email service providers – to send transactional and marketing emails
• Customer service platforms – to provide support
• Analytics providers (Google Analytics) – to understand Site usage
• Advertising platforms (Facebook, Google Ads) – for targeted advertising (with your consent)

**Legal Requirements:**
We may disclose your information if required by law or to:
• Comply with legal process (subpoena, court order, etc.)
• Enforce our Terms and Conditions
• Protect our rights, property, or safety
• Protect the rights, property, or safety of others
• Prevent fraud or illegal activity

**Business Transfers:**
If TT Welfare LLC is acquired, merged, or sells assets, your information may be transferred to the new owner.

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SECTION 6 – DATA SECURITY

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure.

Security Measures:
• SSL/TLS encryption for data transmission
• Secure payment processing through PCI-compliant providers
• Secure server infrastructure
• Regular security audits and updates
• Employee training on data protection
• Access controls and authentication requirements

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

You are responsible for:
• Keeping your account password confidential
• Logging out of your account when finished
• Notifying us immediately of any unauthorized account access

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SECTION 7 – COOKIES AND TRACKING TECHNOLOGIES

What Are Cookies?
Cookies are small text files stored on your device when you visit our Site. They help us improve your experience and understand how you use our Site.

Types of Cookies We Use:

**Essential Cookies:**
• Required for Site functionality
• Enable shopping cart, checkout, and account login
• Cannot be disabled without affecting Site performance

**Performance Cookies:**
• Track how visitors use our Site
• Help us understand which pages are popular
• Allow us to improve Site navigation and performance
• Example: Google Analytics

**Functionality Cookies:**
• Remember your preferences (language, currency, etc.)
• Personalize your experience
• Save items in your shopping cart

**Marketing/Advertising Cookies:**
• Track your browsing to show relevant ads
• Measure advertising campaign effectiveness
• Enable social media sharing features
• Example: Facebook Pixel, Google Ads remarketing

Managing Cookies:
You can control cookies through your browser settings:
• Block all cookies
• Accept only first-party cookies
• Delete cookies after each session
• Receive alerts when cookies are being set

Note: Disabling cookies may limit your ability to use certain Site features.

Third-Party Cookies:
Our Site uses third-party services that may set their own cookies:
• Google Analytics – website traffic analysis
• Facebook Pixel – advertising and remarketing
• Shopify – e-commerce platform functionality

Do Not Track:
Currently, our Site does not respond to "Do Not Track" signals from browsers. However, you can disable tracking through your browser settings or by using privacy browser extensions.

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SECTION 8 – CALIFORNIA PRIVACY RIGHTS (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA).

**Right to Know:**
You have the right to request:
• What personal information we collect about you
• The categories of sources from which we collect information
• The purpose for collecting your information
• The categories of third parties with whom we share information
• The specific pieces of personal information we have collected about you

**Right to Delete:**
You have the right to request deletion of your personal information, subject to certain exceptions (legal obligations, fraud prevention, etc.).

**Right to Opt-Out of Sale:**
We do NOT sell your personal information. If this changes, we will provide a "Do Not Sell My Personal Information" link on our homepage.

**Right to Non-Discrimination:**
We will not discriminate against you for exercising your CCPA rights. You will not be:
• Denied goods or services
• Charged different prices
• Provided different quality of service

**How to Exercise Your Rights:**
Email us at info@anna-berg.com  with "CCPA Request" in the subject line. Include:
• Your full name
• Email address used for your account
• Order number (if applicable)
• Specific request (access data, delete data, etc.)

We will verify your identity and respond within 45 days.

**Authorized Agent:**
You may designate an authorized agent to make a request on your behalf. The agent must provide:
• Written authorization from you
• Proof of their identity
• Proof of your identity

**California "Shine the Light" Law:**
Under California Civil Code Section 1798.83, you may request information about our disclosure of personal information to third parties for their marketing purposes. We do not share your personal information with third parties for their own marketing purposes.

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SECTION 9 – CHILDREN'S PRIVACY (COPPA)

Our Site is not intended for children under 13 years of age.

We do not knowingly collect personal information from children under 13. If you are under 13, do not:
• Use or provide information on this Site
• Make any purchases
• Use any interactive features
• Provide any information about yourself

If we learn we have collected information from a child under 13, we will delete it immediately.

If you believe we have information about a child under 13, contact us at info@anna-berg.com

Parental Consent:
If you are between 13-17 years old, you must have parental or guardian consent before using our Site or making purchases.

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SECTION 10 – MARKETING COMMUNICATIONS

With your consent, we may send you:
• Promotional emails about new products, sales, and special offers
• Newsletters with fashion tips and trends
• Exclusive discounts and early access to sales
• Product recommendations based on your browsing and purchase history

You can opt out at any time by:
• Clicking "unsubscribe" at the bottom of any marketing email
• Logging into your account and updating email preferences
• Emailing us at info@anna-berg.com  with "Unsubscribe" in the subject line

Even if you opt out of marketing emails, we will still send:
• Order confirmations
• Shipping notifications
• Account-related messages
• Customer service responses
• Legally required communications

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SECTION 11 – INTERNATIONAL DATA TRANSFERS

Our Site is operated in the United States. If you are located outside the US, your information will be transferred to and processed in the United States.

By using our Site, you consent to the transfer of your information to the United States, which may have different data protection laws than your country.

We take appropriate measures to ensure your information is protected in accordance with this Privacy Policy and applicable laws.

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SECTION 12 – THIRD-PARTY WEBSITES AND SERVICES

Our Site may contain links to third-party websites (social media, payment processors, shipping carriers, etc.).

We are not responsible for the privacy practices of these third-party sites. We encourage you to read their privacy policies before providing any personal information.

Third-party services we use:
• **Shopify** – E-commerce platform (see Shopify Privacy Policy)
• **PayPal, Stripe** – Payment processing (see respective privacy policies)
• **Google Analytics** – Website analytics (see Google Privacy Policy)
• **Facebook Pixel** – Advertising and analytics (see Facebook Privacy Policy)

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SECTION 13 – YOUR CHOICES AND CONTROLS

You have control over your personal information:

**Account Information:**
• Log in to your account to view and update your information
• Change your email address, password, or shipping addresses
• Delete your account (contact us for assistance)

**Email Preferences:**
• Opt out of marketing emails via "unsubscribe" links
• Transactional emails (orders, shipping) cannot be opted out

**Cookies:**
• Manage cookie preferences through your browser settings
• Use privacy browser extensions to block trackers

**Targeted Advertising:**
• Opt out of interest-based advertising:
  - Digital Advertising Alliance: www.aboutads.info/choices
  - Network Advertising Initiative: www.networkadvertising.org/choices
  - Google Ads Settings: www.google.com/settings/ads
  - Facebook Ad Preferences: www.facebook.com/ads/preferences

**Data Access and Deletion:**
• Request a copy of your personal information
• Request deletion of your account and data (subject to legal retention requirements)

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SECTION 14 – DATA BREACH NOTIFICATION

In the unlikely event of a data breach that affects your personal information, we will:
• Notify you via email within 72 hours of discovering the breach
• Describe the nature of the breach and what information was affected
• Provide steps you can take to protect yourself
• Notify appropriate authorities as required by law

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SECTION 15 – CHANGES TO THIS PRIVACY POLICY

We reserve the right to update this Privacy Policy at any time to reflect:
• Changes in our practices
• Legal or regulatory requirements
• New features or services

Changes will be effective immediately upon posting with a new "Last Updated" date at the top.

Material changes will be communicated via:
• Notice on our Site homepage
• Email to registered users (if applicable)

Your continued use of the Site after changes constitutes acceptance of the updated Privacy Policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

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SECTION 16 – CONTACT INFORMATION

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us:

**Company Information:**
TT Welfare LLC (doing business as Anna-Berg)
EIN: 39-4684921

**Contact Details:**
Email: info@anna-berg.com
Phone: +1 (302) 556-0102
Business Hours: Monday to Friday, 9:00 AM – 6:00 PM EST

**Mailing Address:**
8 THE GREEN STE A
Dover, Delaware 19901
United States

For privacy-related inquiries, please email us with "Privacy Request" in the subject line.

We aim to respond to all inquiries within 48 hours and will resolve data protection requests within 30 days.

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SECTION 17 – GOVERNING LAW AND JURISDICTION

This Privacy Policy is governed by and construed in accordance with the laws of the State of Delaware and applicable federal laws of the United States, including:
• Federal Trade Commission Act (FTC Act)
• California Consumer Privacy Act (CCPA) – for California residents
• Children's Online Privacy Protection Act (COPPA)
• CAN-SPAM Act
• Payment Card Industry Data Security Standard (PCI DSS)

Any disputes arising from this Privacy Policy shall be resolved in accordance with the dispute resolution provisions in our Terms and Conditions.

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SECTION 18 – CONSENT

By using our Site, placing an order, or creating an account, you consent to:
• The collection of your personal information as described in this Privacy Policy
• The use of your personal information for the purposes outlined
• The sharing of your information with third-party service providers
• The use of cookies and tracking technologies
• The transfer of your information to the United States (if you're located outside the US)

If you do not agree with this Privacy Policy, please do not use our Site or provide us with your personal information.

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